NYU/ARF Marketing Optimization and Insights (Certificate)

Marketing optimization and insights are essential for creating strategies that connect with audiences and deliver measurable impact. The Certificate in Marketing Optimization and Insights equips professionals with the knowledge and tools to design multi-channel campaigns, analyze performance, and apply data-driven decision-making to improve brand engagement.

With more than 450 hours of online learning, the program emphasizes both strategy and execution, blending digital marketing concepts with hands-on projects. Participants will gain expertise in customer journey mapping, analytics, and storytelling while building campaigns that align with organizational goals.

Meet Your Instructors

• Prof. Angela Carter, MBA in Marketing Strategy – Specialist in multi-channel campaign planning and customer experience design.

• Dr. Victor Ramos, PhD in Consumer Behavior – Expert in market research, analytics, and attribution modeling.

• Prof. Elena Novak, MSc in Digital Communication – Consultant in brand storytelling, content strategy, and audience engagement.

Program Structure – Modules

• Module 1: Multi-Channel Campaign Strategy (SEO, SEM, Email, Social)

• Module 2: Analytics, Attribution, and Performance Measurement

• Module 3: Customer Personas, Segmentation, and Journey Mapping

• Module 4: Content Strategy and Brand Storytelling

• Module 5: Emerging Trends in Marketing Optimization

• Module 6: Capstone Project – Designing an Optimized Campaign

What you will learn

• Plan and execute multi-channel marketing campaigns across digital platforms

• Measure performance with analytics tools and attribution models

• Build customer personas and design journeys that enhance engagement

• Apply content strategy and storytelling to strengthen brand presence

• Integrate optimization techniques into marketing decision-making

How you will benefit

• Develop advanced skills in digital campaign optimization and insights

• Build a portfolio of projects showcasing analytics, campaigns, and strategy

• Increase employability for roles such as Digital Marketing Analyst, Campaign Strategist, or Brand Manager

• Gain the ability to connect customer behavior with marketing performance for stronger ROI

How the course is taught

• 100% online with flexible scheduling

• 450+ hours of guided coursework, case studies, and projects

• Includes instructor-led sessions and a capstone project

• Can be completed part-time alongside professional commitments